Copy, Paste
INSIGHT
The ease of Adobe Express can give Gen Z-ers `main character energy´ regardless of technical skills.
CREATIVE PROPOSITION
Copy, Paste
IDEA/CALL TO ACTION
Gen Z lost 33% of a school's year of education during the pandemic making creating with Adobe tools an intimidating skills gap. Whilst the media embraces creative "main character energy', Gen Z are left struggling to bring their ideas to life.
The Copy Paste campaign by Adobe Express aims to empower Gen Z creators to bring their passion projects to life. Reassuring users that the app's templates, text effects, and quick image tools can be as easy as the simple two-step action all Gen Z tech users know and love.
